Tổng hợp tất cả các channel trong marketing

ChannelGroupMarketingServiceTransactionalDeliveryDigitalPhysical
AdvertorialsAdvertisingYesYesYes
AffiliatesPartnersYesYes
Aggregator inclusionsAdvertisingYesYes
Amazon/Ebay storeWebYesYesYes
Blog/microblogSocialYesYes
Content marketingContentYesYesYes
Desktop appDesktopYesYesYesYesYes
Digital banners and signageStores/AdvertisingYesYesYesYesYes
Display remarketingAdvertisingYesYes
EmailEmailYesYesYesYes
Email signaturesEmailYesYesYes
EventsEventYesYesYesYes
Facebook advertisingAdvertisingYesYes
Facebook pageSocialYesYesYes
Film/TV product placementTVYesYes
ForumsSocialYesYesYes
Images & InfographicsContentYesYesYes
In-game adsAdvertisingYesYes
Influencer outreachSocialYesYesYes
InterstitialsAdvertisingYesYes
KiosksStoresYesYesYesYesYes
LinkedIn advertisingAdvertisingYesYes
LinkedIn company profileSocialYesYes
LinkedIn groupSocialYesYes
Local search marketingSearch marketingYesYes
Loyalty cardStoresYesYesYesYes
Marketing emailEmailYesYes
Member get member’/Recommend a friendSocialYesYesYes
MicrositesWebYesYesYesYesYes
Mobile advertisingAdvertisingYesYes
Mobile appMobileYesYesYesYesYes
NFC (Near field communications)Advertising/StoreYesYesYesYes
Paid placementsAdvertisingYesYes
Paid reviewsAdvertisingYesYes
Pay per clickSearch marketingYesYes
Peer to peer supportSocialYesYesYes
PR StuntsPRYesYesYes
PresentationsContentYesYesYesYes
Press releasesPRYesYesYes
Prizes/ExhibitionsEventYesYesYes
Product listing advertsAdvertisingYesYes
Push notificationsAdvertisingYesYes
QR codesStoresYesYesYes
ReceiptsAdvertisingYesYesYes
Relationship marketingDirectYesYesYesYesYes
Report sponsorshipContentYesYesYes
Research paperContentYesYesYes
RFID tagsStoresYesYesYes
Search engine optimisationSearch marketingYesYes
Smart TV/Xbox/Console appTVYesYesYesYes
SMSMobileYesYesYesYes
SongsAdvertisingYesYesYes
Tablet appMobileYesYesYesYesYes
Telephone automation (IVR)TelephoneYesYesYes
Transactional emailEmailYesYesYesYesYes
Twitter accountSocialYesYesYesYes
Twitter advertisingAdvertisingYesYes
Video ChatDirectYesYes
VideosContentYesYesYes
Wearable technologyMobileYesYesYesYesYes
WebchatDirectYesYes
Website via desktopWebYesYesYesYesYes
Website via tablet/mobileMobileYesYesYesYes
WifiMobileYesYesYesYes
YouTube ‘pre-rolls’ and TrueViewAdvertisingYesYes
Youtube channelSocialYesYes
Account teamDirectYesYesYes
BarkersAdvertisingYesYesYesYes
BeermatsPrintYesYes
Billboard advertsAdvertisingYesYes
BlimpsAdvertisingYesYes
Bookends’AdvertisingYesYes
Brand hijacksEventYesYes
Brand to handAdvertisingYesYes
Call centreTelephoneYesYes
Carrier bagsAdvertisingYesYes
CatalogueDirectYesYes
Celebrity endorsementsAdvertisingYesYes
Concession in larger storeStoresYesYesYesYesYes
Door-to-doorsAdvertisingYesYesYesYesYes
FaxTelephoneYesYesYes
Field sales agentsDirectYesYes
Hold musicTelephoneYes
In-box adsAdvertisingYesYes
InsertsAdvertisingYesYes
JinglesAdvertisingYesYes
Magazine advertsAdvertisingYesYes
OnsertsAdvertisingYesYes
Partner salesPartnersYesYesYesYesYes
Pop up storesStoresYesYesYesYesYes
POS displaysStoresYesYesYes
Postal/White mailDirectYesYesYes
Product packagingAdvertisingYesYes
Program sponsorshipTVYes
Promotional itemsDirectYesYes
Radio advertisingAdvertisingYesYes
Sandwich boardsAdvertisingYesYes
SignageStoresYesYes
SmellsStoresYesYes
Sports sponsorshipAdvertisingYesYes
StoresStoresYesYesYesYesYes
Street vendorStoresYesYesYesYesYes
Telephone on hold messagesTelephoneYes
Telesales/marketingTelephoneYesYes
TV advertTVYes
WearablesAdvertisingYesYes

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